Most marketers spend most of their optimization campaign towards the homestretch of the conversion funnel. One of the best ways to assess the conversion rates at this stage is to develop a customized segment that will discount those visitors who are known to bounce. Since this customized segment will provide you with the engagement information only of those visitors who are really interested, this is a more accurate way to inform any site change. This is very crucial as this is where you will be expecting your paying customers to come from.
But what are you going to do at the top of the conversion funnel? Are you seeing customer immediately leaving moments upon arrival? If such conditions prevail, then it is practical for you to study and identify which pages are causing most of the bleeding. Dont embark on major site and page changes until you are doubly sure of your SEO entry page with the highest volume. Starting on major site changes without examining the top of the conversion is akin to renting a tux before inviting your prom date. This can